Challenge: High Cost Per Click, poor lead quality, missing conversion tracking, limited keyword coverage, and a low conversion rate.

Approach: Restructured Search campaigns, added commercial-intent keywords, implemented Enhanced Conversions, optimized landing pages, added negative keyword lists, improved Responsive Search Ads, and introduced Smart Bidding.

Challenge: Competitive keywords, a low demo conversion rate, generic landing pages, and weak audience targeting.

Approach: Campaign segmentation by product, high-intent keyword targeting, dedicated landing pages, remarketing campaigns, Performance Max expansion, audience signals, and conversion value tracking.

Challenge: Rising CPC, poor Shopping campaign structure, low product visibility, and weak product feed optimization.

Approach: Google Shopping optimization, Performance Max implementation, product feed improvements, Search campaign restructuring, remarketing, and asset optimization.

Challenge: Irrelevant clicks, poor location targeting, weak landing pages, and limited ad assets.

Approach: Service-specific campaigns, geo-targeted locations, call assets, location assets, mobile bid optimization, and landing page improvements.

Challenge: High competition, expensive keywords, a low enquiry rate, and generic advertisements.

Approach: Campaigns by property category, dedicated landing pages, high-intent keyword targeting, audience segmentation, conversion tracking, and lead quality optimization.

Challenge: Low-quality leads, broad targeting, weak messaging, and limited reporting.

Approach: Intent-based keyword targeting, dedicated B2B campaigns, improved Responsive Search Ads, enhanced reporting, conversion tracking improvements, and weekly optimization.